Is freelancing the road to success

For Web Developers

image of author Nick Paterson | 02 Oct 2022 | 5 min read
man at his desk with laptop and chart grahics

What exactly does the term “freelancer” mean?

A freelancer is an individual who works for themselves rather than for an employer. They are self-employed and are not committed to a particular employer long-term. Freelancers are often hired for a specific project or task. They are not considered employees of the company they are working for.

Freelancers don’t have an employer, responsible for their success and must find work for themselves. Thus, freelancers don’t benefit from employment rights and are responsible for related taxes.

Successful freelancers might receive many project requests, choose what projects they would like to work on, and opt to work on many projects simultaneously. Typically, freelancers work from home, although some may opt to rent a studio or office space.

Critical skills required of a freelancer



⬢ Communication

2 people having a meeting

Communicating with clients about project needs, such as deadlines, supplies, and content is helpful for freelancers. Excellent verbal and written communication abilities ensure accurate work and can raise a project’s general quality.

Listening is a big part of communication. The ability to listen to clients, adapt a non-technical brief to their requirements and desires, and create a project that will also function in practice.

Communicating clients’ expectations and being honest if their ideals are improbable.

⬢ Marketing

For any freelancer, marketing is crucial since, without it, it’s doubtful that businesses and clients would find them. Even if a freelancer is an ideal person for their project, they will struggle to be successful if no one ever sees them.

⬢ Project management

As freelancers could be working on multiple projects at once, having project management skills and the ability to manage various projects is essential.

The Gantt chart and Critical Path Method (CPM) diagrams can be helpful. A week diagram of a Gantt Chart example image: Gantt chart example There are online tools to help with this, such as Monday.com, TickTick, Notion, and much more available on the market.

⬢ Creativity

Creativity is crucial for Web developers, and it becomes even more essential if you are a freelancer. You might not have coworkers with whom to share ideas.

They may need to think of innovative strategies to enliven their client’s vision.

⬢ Industry knowledge

Freelance Web developers are required to stay current with industry standards for the Web, such as those set by organisations like the World Wide Web Consortium (W3C). As freelancers don’t have an employer to assist them.

Since new Web technologies are constantly being released, they must adapt to the industry or risk falling behind.

Freelancers need to consider security, so having good knowledge of security issues is essential. Cisin goes over 10 security issues, Web developers need to be aware of when developing applications.

What are the drawbacks of freelancing within the creative industries?

There are only a small portion of developers worldwide, Askwonder.com, has done the research and estimates show that only 7% of developers are freelancers. Although many dream of being a freelancer, the reality of it might mean the drawbacks outweigh the benefits.

Some of the drawbacks include:
Needing to keep money aside to pay taxes and even consider retirement plans. If a freelancer hasn’t budgeted correctly or miscalculated, they could get into issues come the end of the tax year.

Work might not always be there, and they may find that for some months, they may struggle financially as working for a company, they would have a regular income.

Staying motivated to work on projects, lack of motivation may mean you don’t take on new projects and miss out on opportunities to take on work.

Taking on too much if they take on too many projects, they could burn themselves out. Freelancers don’t have a set working schedule and could work countless hours more than someone that works a full-time contract.

What are the benefits of freelancing within the creative industries?

Freelancing is a lot of people’s dreams, and some find that the benefits outweigh the disadvantages.

Some of these include:
Don’t fancy the 9-5 working week? Freelancers can set their own schedules and choose when and how they would like to work. Freelancing could allow you to travel the world and still work wherever you go.

Choosing what projects you work on, you can select various projects, working on and improving different skill sets or choose projects that you love and play to your strengths.

More pros and cons

How to start freelancing

Becoming a freelancer takes a lot of hard work and dedication. Once you have the skills required to be a Web developer. Built a portfolio website. You can see my blog, Creating an Online Presence. Set up legal documents, and have the equipment you need. It’s time you start selling and advertising yourself!

Where to start could depend on if you specialise in a particular field. Creating websites for Estate Agents, Law Firms, E-commerce or High Street shops, like bakeries, craft stores and hairdressers.
You could start getting the word out locally and talk to friends and relatives. If you have a favourite craft store and notice they don’t have a great website or my personal dislike is when companies rely on Facebook as their home page. Why not talk to them and find out if they have considered that not everyone has a Facebook account.
Their potential customers must have a Facebook account to see all their valuable content.

Use websites to advertise yourself on like:
Freelancer.co.uk
Peopleperhour.com
Fiverr.com
Guru.com
Toptal.com
Dribbble.com
Upwork.com

Freelancing isn’t for the faint-hearted

I would recommend that a Web developer only becomes a freelancer with a few years of experience in the creative industries. Having built up knowledge of professionalism, industry standards and security concerns, and a repuation and projects that could be used in portfolio pieces.

Working for a company and working as a freelancer on the side could give you the best of both worlds. While this may be a slower approach, it gives you time to build up an excellent reputation to become successful. Having a regular income simultaneously takes the financial stress away. It will allow you to put effort and creativity into your work.